CatchCoin is an advertising platform that was developed to increase foot traffic at retail establishments and events. This location-based, mobile marketing tool uses targeted marketing for user acquisition. Advertisers get a great return on investment by setting up marketing campaigns which they can adjust quickly and easily in the back end of the marketing platform, or Location Portal. There they can define and tweak all details of the marketing campaign, including the time the ads are served, to whom they are served, and the amount of coins the app users will receive for both visiting and making a purchase. The app users collect the coins then exchange them for real cash rewards.